Which of the Following Is True About Database Marketing

question 40

Multiple Choice

Which of the following is true about database marketing?

• A)It is at the core of customer relationship marketing.
• B)It assumes that all customers have the same needs.
• C)It avoids building a more personal relationship between the business and the customer.
• D)It treats all customers as the same,instead of assuming that each customer is unique.
• E)It prioritizes creating efficiency through technological advances over building customer relationships.

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Definitions:

Creative Self

According to Adler, the self-aware aspect of personality that strives to achieve its full potential.

Ego

In psychoanalysis, one of the three divisions of the psyche that is responsible for dealing with reality while balancing the demands of the id and superego.

Superego

In psychoanalytic theory, the part of the mind that acts as a self-critical conscience, reflecting social standards learned from parents and teachers.