Service Quality Affects Customer Retention and Profit in the Numerator

question 2

Multiple Choice

Service quality affects customer retention and profit in the numerator and ________ in the denominator of the return on assets equation.

• A)total income generated
• B)return on sales
• C)customer satisfaction
• D)accounts receivable
• E)accounts payable

---

Definitions:

Time Value

The concept that money available now is worth more than the same amount in the future due to its potential earning capacity.

Payback Period

The time required for an investment to generate cash flows sufficient to recoup the original investment cost.

Long Projects

Long projects refer to investments or initiatives with a duration that extends over a long period, often requiring considerable upfront costs and extensive planning.

Risk Variability

The degree of uncertainty or potential financial loss inherent in an investment decision.