In Which Step of the Process of Building a Marketing

question 22

Multiple Choice

In which step of the process of building a marketing plan is a thorough examination of market forces,competitive position,and current performance undertaken?

• A)marketing budget
• B)situation analysis
• C)profit plan
• D)communications strategy
• E)marketing mix strategy

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Definitions:

Cultivate

To foster growth or development in; traditionally used in agriculture, it can also apply to skills, relationships, or qualities.

Feel

Pertains to the experience of emotions or sensations.

Cultures

The social behavior, norms, knowledge, and characteristics that define a particular society or community.

Emotions

Complex psychological states involving physiological arousal, expressive behaviors, and conscious experience, typically triggered by a specific event or thought.