Which of the Following Statements Is True About Maximize Net

question 52

Multiple Choice

Which of the following statements is true about maximize net marketing contribution strategy?

• A)It is an offensive core strategy.
• B)It results in inefficient use of marketing resources.
• C)It requires careful margin management.
• D)Its first step is to focus on optimal management of price-volume rather than margin-volume.
• E)It is most effective in very unattractive markets where the firm has a very weak competitive position.

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Definitions:

Public Use

The use of land or resources for the benefit and welfare of the general public.

Universal Declaration

Refers typically to the Universal Declaration of Human Rights, a historic document adopted by the United Nations General Assembly that outlines the rights and freedoms to which all human beings are entitled.

Mother Earth

A term that personifies the planet Earth, emphasizing its life-giving and nurturing aspects.

Exxon

An American multinational oil and gas corporation, known as one of the world's largest publicly traded energy providers and chemical manufacturers.