Aster IncIs an American Firm That Manufactures Motorcycles Under the Brand

question 48

Multiple Choice

Aster Inc.is an American firm that manufactures motorcycles under the brand name AsterBikes.The firm conducts a market research to identify alternative sources of sales growth by leveraging its core competencies and competitive advantages.Based on its market research and analysis,the firm decides to enter the automobile industry,and introduces a line of Aster ComfortCars.In this example,Aster Inc.is using which of the following offensive strategies?

• A)enter unrelated new markets
• B)develop new markets
• C)harvest for cash flow
• D)divest for cash flow
• E)enter related new markets

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Definitions:

Cross-Docking

A logistics practice where incoming shipments are unloaded, sorted, and directly reloaded onto outbound trucks or conveyances to continue their delivery with minimal storage time.

Warehouse Methodology

Systematic approaches and practices used in managing the operations, storage, and distribution of goods within a warehouse.

Facilities

The physical buildings, equipment, and resources provided for a specific purpose or activity.

Supply Chain Network

The system of organizations, people, technology, activities, information, and resources involved in moving a product or service from supplier to customer.