MINI-CASE Clarion Inc.is a Firm That Produces Components for the Manufacturing

question 6

Multiple Choice

MINI-CASE
Clarion Inc.is a firm that produces components for the manufacturing equipment market and currently enjoys a 42% market share.Through an analysis of the share development path,the marketing department of the firm estimates that the firm should perform at a 95% level in product awareness,85% in product preference,80% in intentions to purchase,90% in product availability,and 75% in rate of purchase.
-Mini-Case Question.Clarion Inc.has focused its product-market strategies on large manufacturers,that have sales exceeding $100 million per year and that purchase large-scale,multi-million dollar equipment.However,research conducted by the marketing department identifies a fairly attractive market potential for Clarion manufacturing equipment among smaller manufacturers.Clarion Inc.produces a line of lower capacity manufacturing equipments,with a pricing strategy aimed at catering to the needs of the small manufacturers.In this example,Clarion Inc.uses a ________ strategy.

• A)improve customer loyalty and retention
• B)develop a new market
• C)enter new-market segments
• D)harvest for cash flow
• E)divest for cash flow

---

Definitions:

Delay Marriage

Delay marriage refers to the trend of individuals choosing to marry at a later age than traditionally observed, often for personal, educational, or financial reasons.

Cohabit

The act of living together and sharing a domestic life as a couple without being legally married.

Macro-level

A broad view or approach that examines large-scale social structures, processes, and systems, often used in the context of sociology and economics.

Demographic

Relating to the statistical characteristics of human populations, such as age, race, gender, and income, used especially for identifying consumer markets.