Which of the Following Message Frequency Strategies Would Be Appropriate

question 11

Multiple Choice

Which of the following message frequency strategies would be appropriate for seasonal products,political candidates,and special events where the goal is to steadily increase message awareness over a relatively short period of time with no concern about message awareness decay after the messages stop?

• A)a concentrated frequency strategy
• B)a distributed frequency strategy
• C)a gross frequency strategy
• D)an umbrella strategy
• E)a constant frequency strategy

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Definitions:

Innovation

Innovation involves creating new ideas, products, or methods that add value or improve upon existing ones.

Direct Request

A clear and straightforward appeal or petition for specific information, action, or assistance.

Subject Line

The part of an email message that provides a summary or a hint of the content within, aimed at compelling the recipient to open the email.

Indirect Request

A form of communication where a request is made in a less direct or straightforward manner, often to be polite or to hint.