Which of the Following Message Frequency Strategies Would Be Appropriate

question 11

Multiple Choice

Which of the following message frequency strategies would be appropriate for seasonal products,political candidates,and special events where the goal is to steadily increase message awareness over a relatively short period of time with no concern about message awareness decay after the messages stop?

• A)a concentrated frequency strategy
• B)a distributed frequency strategy
• C)a gross frequency strategy
• D)an umbrella strategy
• E)a constant frequency strategy