Calculate the Gross Rating Points of an Ad If It

question 51

Multiple Choice

Calculate the gross rating points of an ad if it has a target market reach of 70 percent and a frequency of 5.

• A)14
• B)70
• C)75
• D)250
• E)350

Interpret marketing dashboards and make decisions based on data analysis.

Distinguish between strategies for improving marketing ROI.

Understand the concept of a sales response function and its significance.

Identify guidelines for developing effective marketing plans and for planning implementation.

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Definitions:

Free Trade

An economic policy allowing unrestricted import and export of goods between countries without the imposition of tariffs, quotas, or other restrictions.

Consumers

Individuals or organizations that use goods and services generated within the economy.

Producers

Individuals or entities that create goods or services for sale or exchange in a market.

Trade

The exchange of goods and services between parties.