Gross Rating Points (GRPs)is a Measure of Advertising Efficiency Which

question 30

True/False

Gross rating points (GRPs)is a measure of advertising efficiency which is equal to reach divided by frequency.

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Definitions:

Consumer

An individual or group that purchases goods and services for personal use, driving demand in the economy.

Third-Party Payments

Transactions in which the person making a payment is not directly receiving the good or service, often seen in healthcare and insurance.

Healthcare Prices

The cost associated with medical services and products, which can vary widely depending on a variety of factors.

Economize

The act of using resources efficiently, especially to reduce costs.