Which of the Following Is the First Level of the Customer

question 27

Multiple Choice

Which of the following is the first level of the customer response hierarchy?

• A)aware of the ad
• B)comprehend the ad
• C)exposed to the ad
• D)intend to buy
• E)buy the product

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Definitions:

Assimilation

The cognitive process by which new information is interpreted and integrated into existing knowledge structures or schemas.

Piaget's Processes

The cognitive developmental stages defined by Jean Piaget that detail how children's thinking evolves with age, including sensorimotor, preoperational, concrete operational, and formal operational stages.

Assimilation

The cognitive process by which new information is interpreted or transformed to fit into existing knowledge or schemas.

Substitution

Substitution in behavior refers to the process of replacing one activity or stimulus with another, often seen in coping strategies.