A Television Advertisement Achieves 200 GRPs Over a 4-Week Exposure

question 14

Multiple Choice

A television advertisement achieves 200 GRPs over a 4-week exposure period.The advertisement is run in alternating 4-week periods in which during the intervening 4-week period no messages are run.This is an example of which of the following approaches to message reinforcement?

• A)benchmarking
• B)bundling
• C)cobranding
• D)pulsing
• E)brand encoding

---

Definitions:

Face Value

The nominal or dollar value printed on a security or financial instrument, such as a bond or stock certificate.

Interest Rate

The percentage of a loan that is incurred as interest by the borrower, usually represented as an annual percentage of the outstanding loan amount.

Non-Interest-Bearing

Describes a financial instrument that does not generate interest income for the holder.

Promissory Note

A pecuniary promise recorded in a document, where one side agrees to pay a definite financial sum to the other, available either on demand or on a date in the future that has been agreed upon.