Which of the Following Is True About a Pull Communication

question 18

Multiple Choice

Which of the following is true about a pull communication strategy?

• A)It uses uses channel marketing instead of direct marketing.
• B)It is directed at end-users.
• C)It uses tools such as sales incentives and co-op advertising.
• D)It motivates retailers to carry a particular product or brand.
• E)It aims to build the interest,purchase,inventory,and marketing efforts of its intermediaries.

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Definitions:

Budgeted Sales

Projected sales figures used for planning and forecasting in business operations.

Credit Sales

Credit sales are transactions where goods or services are provided to a customer with the agreement that payment will be made at a later date.

Finished Goods Inventory

Inventory of finished goods available for sale to consumers.

Required Production

The quantity of goods that must be produced during a particular time period to meet customer demand.