To Estimate the Lifetime Value of a Customer at a Given

question 34

Multiple Choice

To estimate the lifetime value of a customer at a given rate of customer retention,you need to compute the ________.

• A)net present value of the customer's cash flow
• B)customer satisfaction index
• C)future customer value
• D)customer loyalty index
• E)gross percent margin of the company

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Definitions:

Identification

The process of recognizing or establishing the identity of a person or thing, often used in legal, psychological, and scientific contexts.

Somatosensory Cortex

A part of the brain responsible for processing sensory information from the body, including touch, temperature, and pain.

Motor Cortex

An area of the cerebral cortex responsible for the planning, controlling, and carrying out of voluntary movements.