Which of the Following Is True of New Customers

question 37

Multiple Choice

Which of the following is true of new customers?

• A)They are usually the profit driver of a business.
• B)They are a company's best customers.
• C)They have no impact on the net marketing contribution.
• D)They are less likely to recommend a company's product to others.
• E)They generally buy more than retained customers.

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Definitions:

Courses of Action

The range of actions or strategies that can be undertaken in a given situation or to achieve a particular goal.

Social Linkage

The connections and relationships among people or groups that facilitate communication, interaction, or cooperation.

Reciprocal Obligations

Mutual duties or responsibilities that parties owe to each other.

Harmony

A state of agreement, concord, or peaceful relations among individuals or groups.