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Sam Hill, Director of Media Research, Is Analyzing Subscribers to the TravelWorld

question 71

Multiple Choice

Sam Hill, Director of Media Research, is analyzing subscribers to the TravelWorld magazine.He wonders whether subscriptions are influenced by the head of household's highest degree earned.His staff prepared the following contingency table from a random sample of 300 households. $Sam Hill, Director of Media Research, is analyzing subscribers to the TravelWorld magazine.He wonders whether subscriptions are influenced by the head of household's highest degree earned.His staff prepared the following contingency table from a random sample of 300 households. Using \alpha = .05, the appropriate decision is ______________. A) reject the null hypothesis and conclude the two variables are independent B) do not reject the null hypothesis and conclude the two variables are independent C) reject the null hypothesis and conclude the two variables are not independent D) do not reject the null hypothesis and conclude the two variables are not independent E) do nothing$ Using $\alpha$ = .05, the appropriate decision is ______________.

Definitions:

Interpersonal Perception

The process by which individuals form and interpret impressions of others in social interactions.

Active Perception

Perception that occurs because you seek out specific information through intentional observation and questioning.

Negative Feedback

Information or responses that indicate a deviation from a desired outcome or standard, used constructively to guide improvement.

Selective Exposure

Tendency to put ourselves in situations that reinforce our attitudes, beliefs, values, or behaviors.