The Forecast Value for August Was 22 and the Actual $\alpha$

question 41

Multiple Choice

The forecast value for August was 22 and the actual value turned out to be 19.Using exponential smoothing with $\alpha$ = 0.30, the forecast value for September would be ______.

• A)21.1
• B)19.9
• C)18.1
• D)22.9
• E)21.0

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Definitions:

International Firm

A company that engages in cross-border business activities, operating in multiple countries outside of its home country, and dealing with international production or trade.

Existing Products

Products that are currently available in the market, as opposed to new or upcoming products.

Home Country

The country in which a person was born and usually raised, or where a company is headquartered.

Global Marketing Strategy

A strategy used by transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.