A Time Series with Forecast Values and Error Terms Is

question 53

Multiple Choice

A time series with forecast values and error terms is presented in the following table.The mean absolute deviation (MAD) for this forecast is ___________. $\begin{array}{|r|r|r|r|}\hline \text { Monthh } & \text { Actual } & \text { Forecast} & \text { Error } \\\hline \text { July } & 5 & & \\\hline \text { Aug } & 11 & 5 & 6.00 \\\hline \text { Sept } & 13 & 6.8 & 6.20 \\\hline \text { Oct } & 6 & 8.66 & -2.66 \\\hline \text { Nov } & 5 & 7.862 & -2.86 \\\hline\end{array}$

• A)3.54
• B)7.41
• C)4.43
• D)17.72
• E)4.34

Understand the application of IMC in real-world marketing campaigns.

Recognize the importance of a consistent message across various promotional tools.

Understand the function of each communication tool within the promotional mix.

Recognize the importance of encoding and decoding in the communication process.

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Definitions:

Stable Personality Patterns

Consistent behaviors and thoughts that persist over time, defining an individual's personality.

Mental Processes

Internal, subjective experiences and operations that underlie cognitive functions such as perception, thought, memory, and reasoning.

Collective Unconscious

A concept in Jungian psychology referring to the part of the unconscious mind that is shared by all humans, containing universal archetypes.

Completely Controlled

Refers to a state or situation where all aspects are governed or regulated entirely without any autonomy or randomness.