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If a scatter plot of variables X and Y shows a trend that can be summarized to a large degree by a straight line with slope 0.8 and y-intercept 0.2 (i.e., Y = 0.2 + 0.8X) , then the correlation coefficient between X and Y is ______.
Diffusion of Innovation
A theory describing how, why, and at what rate new ideas and technology spread through cultures.
Competitive Differentiation
The unique value a product or service provides in a market that sets it apart from its competitors.
Product Placement
A marketing strategy that involves placing branded products or advertisements within the content of media.
Brand Popularity
Brand popularity refers to the widespread recognition and positive perception of a brand among consumers, often resulting in increased loyalty and sales.
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