BigShots, Inc

question 108

Multiple Choice

BigShots, Inc.is a specialty e-tailer that operates 87 catalog websites on the Internet.Kevin Conn, Sales Director, feels that the style (color scheme, graphics, fonts, etc.) of a website may affect its sales.He chooses three levels of design style (neon, old world and sophisticated) and randomly assigns six catalog websites to each design style.In Kevin's experiment "sales at a website" is _______.

• A)a blocking variable
• B)a concomitant variable
• C)a treatment variable
• D)the dependent variable
• E)the independent variable

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Definitions:

Ritalin

A stimulant medication commonly used to treat attention deficit hyperactivity disorder (ADHD) and certain sleep disorders.

Adverse Effect

An unexpected, bad result; also known as an adverse reaction. The harm a patient experiences by a medication that has been prescribed by a health care professional and taken as instructed; an unexpected reaction to a drug taken for therapeutic purposes.

Administration Route

The path by which a drug, fluid, poison, or other substance is taken into the body, such as orally, intravenously, or topically.

Poisonous Substance

A toxic substance capable of causing illness or death if ingested, inhaled, or absorbed through the skin.