Cindy Ho, VP of Finance at Discrete Components, Inc

question 21

Multiple Choice

Cindy Ho, VP of Finance at Discrete Components, Inc.(DCI) , theorizes that the discount rate offered to credit customers affects the average collection period on credit sales.Accordingly, she has designed an experiment to test her theory using four sales discount rates (0%, 2%, 4%, and 6%) .Cindy wants to control for the size of the customer but not to test for it as the main variable, so she classified DCI's credit customers into three categories by total assets (small, medium, and large) .Then, she randomly assigned four customers from each category to a sales discount rate.In Cindy's experiment "total asset size of credit customer" is ________.

• A)a surrogate variable
• B)the dependent variable
• C)a blocking variable
• D)a treatment variable
• E)a constant

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Definitions:

Promotional

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Initial Development Costs

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