BigShots, Inc

question 45

Multiple Choice

BigShots, Inc.is a specialty e-tailer that operates 87 catalog websites on the Internet.Kevin Conn, Sales Director, feels that the style (color scheme, graphics, fonts, etc.) of a website may affect its sales.He chooses three levels of design style (neon, old world and sophisticated) and randomly assigns six catalog websites to each design style.In Kevin's experiment "style" is _______.

• A)the dependent variable
• B)a treatment variable
• C)a concomitant variable
• D)a blocking variable
• E)a response variable

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Definitions:

Routine Business Messages

Routine business messages refer to standard or everyday communications within a business environment, often dealing with operational or administrative matters.

Stylistic Emphasis

The use of specific stylistic elements to highlight or draw attention to important parts of a text or presentation.

Mechanical Means

Methods or techniques that involve machinery or tools to achieve a result.

Stylistic Device

Techniques used by writers and speakers to give an expressive, effective, and creative form to their works or speech.