Suppose the Owners of a New Bed and Breakfast Establishment

question 113

Multiple Choice

Suppose the owners of a new bed and breakfast establishment are interested in conducting an experiment to determine the most effective advertisement strategy for increasing the number of reservations.The bed and breakfast owners intend to rotate advertisements for 12 weeks between a travel website, a travel magazine and a local billboard.Customers making reservations will be asked where they saw the advertisement.In this experiment, the independent variable is ________________.

• A)advertisement venue
• B)bed and breakfast establishment
• C)travel website
• D)number of reservations
• E)number of customer calls

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Definitions:

Neuron Plasma Membrane

The lipid bilayer that encloses the cytoplasm of a neuron, controlling the passage of ions and molecules in and out of the neuron.

Synapse

Region where a neuron’s axon terminals transmit signaling molecules (neurotransmitter) to another cell.

Neurons

Specialized cells within the nervous system that transmit information to other nerve cells, muscle, or gland cells.

Myelin Sheath

A fatty layer that encases the axons of some neurons, which increases the speed at which electrical impulses are conducted.