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Cindy Ho, VP of Finance at Discrete Components, Inc.(DCI) , theorizes that the discount rate offered to credit customers affects the average collection period on credit sales.Accordingly, she has designed an experiment to test her theory using four sales discount rates (0%, 2%, 4%, and 6%) .Cindy wants to control for the size of the customer but not to test for it as the main variable, so she classified DCI's credit customers into three categories by total assets (small, medium, and large) .Then, she randomly assigned four customers from each category to a sales discount rate.In Cindy's experiment "total asset size of credit customer" is ________.
Facial Feedback Hypothesis
Theory of emotion that assumes that facial expressions provide feedback to the brain concerning the emotion being expressed, which in turn causes and intensifies the emotion.
Paralyzed Face
A condition, often resulting from Bell's palsy or stroke, where muscles of one side of the face become weak or unable to move.
Emotional Response
A psychological reaction to a stimulus, resulting in feelings such as happiness, sadness, anger, or fear.
Schachter and Singer
Psychologists known for developing the two-factor theory of emotion, suggesting that human emotions consist of both physiological arousal and a cognitive label.
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