Alice Zhong Is the VP of Operations at Pearl Financial

question 54

Multiple Choice

Alice Zhong is the VP of Operations at Pearl Financial Services.She wants to measure customer satisfaction after a new website and other changes were introduced a few months ago.For this purpose, she instructs her staff to prepare a questionnaire and send it to the first 200 clients in their alphabetical list of active clients.This is an example of ______.

• A)simple random sample
• B)systematic sample
• C)convenience sample
• D)stratified sample
• E)cluster sample

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Definitions:

Information

Data processed, organized, and structured such that it has context and relevance, and can be used to enhance understanding or make decisions.

Beliefs

Beliefs are convictions or acceptances that something is true or exists, often without the immediate evidence to prove it definitively.

Availability Heuristic

A brainy shortcut that leverages the on-the-spot examples present in someone's memory when they are deliberating over a distinct topic, concept, plan, or decision.

Airline Reservations

The process of booking a seat on an airplane for travel, which can be done via airlines, travel agencies, or online platforms.