The Marketing Department of Your Company Is Investigating the Appeal

question 43

Multiple Choice

The marketing department of your company is investigating the appeal of three possible service plans your company is planning to offer.The table below gives information obtained through a sample of 2395 clients.The three service plans are labeled A, B, and C.The clients are classified according to their industry and their service plan preference. $$\begin{array} { | l | r | r | r | r | } \hline & \text { A } & \text { B } & \text { C } & \text { Total } \\\hline \text { Autornotive } & 212 & 340 & 40 & 592 \\\hline \text { Construction } & 540 & 280 & 322 & 1142 \\\hline \text { Firaricial Serv. } & 205 & 351 & 105 & 661 \\\hline { \text { Total } } & 957 & 971 & 467 & 2395 \\\hline\end{array}$$ If one of these consumers is randomly selected and prefers plan C, what is the probability that this client is from the construction industry?

• A)0.69
• B)0.13
• C)0.66
• D)0.60
• E)0.58

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Definitions:

Imprinting

The process by which certain animals form attachments during a critical period very early in life.

Assimilation

In cognitive development, Jean Piaget's concept where individuals integrate new information into existing cognitive schemas or frameworks.

Existing Schemas

Mental structures or frameworks that organize and interpret information, influencing cognition and perception.

Egocentrism

In Piaget’s theory, the preoperational child’s difficulty taking another’s point of view.