The 2010 and 2012 Market Share Data of Three Competitors

question 10

Multiple Choice

The 2010 and 2012 market share data of three competitors (Alston, Baren, and Clemson) in an oligopolistic industry are presented in the following pie charts.Total sales for this industry were $1.5 billion in 2010 and $1.8 billion in 2012.Clemson's sales in 2010 were ___________.

• A)$330 million
• B)$630 million
• C)$675 million
• D)$828 million
• E)$928 million

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Definitions:

Conglomerate Merger

A combination of two companies that are involved in totally unrelated business activities.

Marketing Chain

The series of processes and activities involved in moving a product from producer to consumer, including distribution and selling.

Vertical Merger

A merger between companies in the same industry but at different stages of the production process, such as a manufacturer merging with a supplier.

Horizontal Merger

A business consolidation that occurs between firms operating in the same industry.