Sue Taylor, Director of Global Industrial Sales, Is Concerned by a Deteriorating

question 86

Multiple Choice

Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of industrial customers is stable at 1,500, but they are purchasing less each year.She orders her staff to search for causes of the downward trend by selecting a focus group of 40 industrial customers.For this study, the set of 40 industrial customers is ________.

• A)a parameter
• B)a sample
• C)the population
• D)a statistic
• E)the frame

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Definitions:

Task Goals

Specific objectives or targets related to the successful completion of a job or task.

Increase Work Efforts

An initiative or practice to enhance the quantity and quality of energy, time, and resources employees allocate to their job roles and responsibilities.

Increase Compensation

The act of raising the salary or overall remuneration package of employees to meet market standards, reward performance, or address inflation.

Expectancy Theory

This is a motivational theory in psychology that proposes an individual's behavior is determined by their anticipated outcomes or rewards.