Sue Taylor, Director of Global Industrial Sales, Is Concerned by a Deteriorating

question 133

Multiple Choice

Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of customers is stable at 1,500, but they are purchasing less each year.
She orders her staff to search for causes of the downward trend by surveying all 1,500 industrial customers.One question on the survey asked the customers: "Which of the following best describes your primary business: a.manufacturing, b.wholesaler, c.retail, d.service." The measurement level for these possible responses is _________________.

• A)interval level
• B)ordinal level
• C)nominal level
• D)ratio level
• E)relative level

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Definitions:

Mangrove Swamp

Coastal wetlands found in tropical and subtropical regions, characterized by dense mangrove trees that are adapted to life in salty and brackish water.

Coral Reef

A marine ecosystem characterized by reef-building corals, housing diverse species of marine life, and are crucial for protecting coastlines and supporting marine biodiversity.

UV Radiation

Ultraviolet radiation is a form of energy traveling through space, emitted by the sun, and has shorter wavelengths than visible light, capable of causing skin damage.