A Marketing Demographic Survey Is Undertaken to Determine the Market

question 176

Multiple Choice

A marketing demographic survey is undertaken to determine the market potential for a new product.One of the questions asked is: What type of residence do you live in? Respondents are offered several possible answers including: house, apartment, or condominiums.In order to computerize the survey answers, the responses are coded as a 1 if the answer is "house", a 2 if the answer is an "apartment", and a 3 if the answer is a "condominium".These numbers, 1, 2, and 3, are examples of which level of data?

• A)Interval level
• B)Ordinal level
• C)Nominal level
• D)Ratio level
• E)Relative level

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Definitions:

Metabolism

The set of life-sustaining chemical reactions in organisms to convert food into energy, maintain cellular structure, and respond to the environment.

Milk Production

The biological process where female mammals produce milk from mammary glands to nourish their young.

Prolactin

A hormone produced by the anterior pituitary gland that stimulates milk production in mammals.

Oxytocin

Oxytocin is a hormone and neurotransmitter that plays a key role in social bonding, sexual reproduction, childbirth, and the period after childbirth, fostering attachment and trust among individuals.