Many Companies Sponsor Local Sporting Teams and Events

question 52

Multiple Choice

Many companies sponsor local sporting teams and events.What data is least likely to be part of the decision to sponsor that event?

• A)Whether that event is somehow tied to their product
• B)Whether costs will be decreased through the sponsorship
• C)The overlap of event attendees and the company's customers
• D)The perceived goodwill in the community of such a sponsorship
• E)Potential sales that could occur at the event

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