A Market Research Analyst Has Asked Consumers to Rate the Appearance

question 23

Multiple Choice

A market research analyst has asked consumers to rate the appearance of a new package on a scale of 1 to 5.A 1 means that the appearance is awful while a 5 means that it is excellent.The measurement level of this data is _______.

• A)interval level data
• B)ordinal level data
• C)nominal level data
• D)ratio level data
• E)relative level data

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Definitions:

Democratic Government

A form of government where power is vested in the people, who rule either directly or through freely elected representatives.

Police Power

The capacity of a state to regulate behaviors and enforce order within its territory for the betterment of the health, safety, morals, and general welfare of its inhabitants.

Jurisdiction

The official power to make legal decisions and judgments, often defined by geographic area or the type of case.

Convenience Stores

Retail businesses that sell a limited range of everyday items such as groceries, snack foods, and sundries, and are often open for extended hours.