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​Match the Term to Its Definition

question 30

Multiple Choice

​Match the term to its definition.
-​Generally associated with such concepts as responsibility,liability,and other terms related to the expectation of account giving;the acknowledgment and assumption of responsibility for one's actions


Definitions:

Population Segments

Specific groups within a larger population differentiated by characteristics like age, gender, income, etc., targeted by businesses for marketing.

Latchkey Children

Refers to children who return to an empty home after school or are left unsupervised for long periods because their parents are at work.

Generation X

The demographic cohort following the Baby Boomers, typically defined as being born from the mid-1960s to early 1980s.

Generational Cohort

A group of people of the same generation—typically have similar purchase behaviors because they have shared experiences and are in the same stage of life.

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