Examlex
The extracts of substances used in allergy immunotherapy:
Mass media
Mass media refers to various means of communication, such as television, newspapers, radio, and the internet, that reach a large audience, influencing public opinion and disseminating information widely.
Two-step flow
A communication model that suggests information from the media moves in two distinct stages - first to "opinion leaders," who then pass it on to a wider audience.
Communication
The process of conveying information and meaning between individuals or groups through the use of verbally or nonverbally conveyed symbols.
Mass media
Channels of communication that disseminate information, entertainment, and educational content to large and diverse audiences across various platforms.
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