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Franchise System
A method of doing business whereby a franchisor licenses trademarks and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the franchisee's revenue.
Franchise Relationship Model (FRM)
A business model where a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.
Best Efforts
A commitment to exert the utmost effort to achieve a specified objective within the constraints of the situation, without guaranteeing the outcome.
Franchise Marketing
A strategy for promoting and selling franchise opportunities to potential franchisees, expanding the brand's reach.
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