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Purchase Decision
The stage in the buying process when a consumer has evaluated alternatives and chooses to buy a specific product or service.
Alternative Evaluation
The process consumers use to assess the benefits and drawbacks of different products or services before making a purchasing decision.
Information Search
The process consumers undergo to gather facts and opinions about various options before making a purchasing decision.
Problem Recognition
The initial stage of the buying process where a consumer identifies a need or problem that can be satisfied by purchasing a product or service.
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