___________ Refers to the Allocation of Revenues and Costs to Customer

question 61

Multiple Choice

___________ refers to the allocation of revenues and costs to customer segments or individual customers to calculate the profitability of the segments or customers.

• A)Customer profitability analysis
• B)Net present value
• C)Customer lifetime value
• D)Activity-based costing (ABC)

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Definitions:

Bay Of Pigs

The site of a failed invasion of Cuba in 1961 by Cuban exiles with support from the US, aimed at overthrowing Fidel Castro's government.

CIA

The Central Intelligence Agency, a civilian foreign intelligence service of the federal government of the United States, tasked with gathering, processing, and analyzing national security information.

Fulgencio Batista

A military officer and politician who served as the elected president and dictator of Cuba before being overthrown by the Cuban Revolution.

Complete Failure

A situation or attempt that utterly fails to meet its goal or objective, resulting in no successful outcome.