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In order for the organization to assess the impact of IS on the ability of the organization to achieve its strategic goals,the organization must link its IS ____________________ to its organizational strategy.
Core Purpose
The fundamental reason a company exists, beyond just making money, which guides its business decisions and shapes its culture.
Marketing Mix
A set of controllable marketing tools—product, price, place, and promotion—that a company uses to produce a desired response in the target market.
Inbound Logistics
The activities related to receiving, storing, and distributing inputs internally needed for the production of goods or services.
Outbound Logistics
The process involved in moving products from the production facility to the end user or intermediary, such as transportation and warehousing.
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