____________________ Represent a Limited-Term Alliance Among Individuals or Groups That

question 11

Short Answer

____________________ represent a limited-term alliance among individuals or groups that is formed in order to strengthen the power of each.

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Definitions:

Specialty Products

Items that the consumer makes a special effort to search out and buy.

Nondurable Goods

Items that are consumed or wear out rapidly and are expected to last for a short period, such as food, paper products, and most consumer goods.

Durable Goods

Products that are not consumed or destroyed in use and thus have a long life-span, such as cars and appliances.

Marketing Actions

Specific steps or strategies undertaken by companies to promote and sell products or services to target audiences.