Examlex
Emphasis on the customer as the consumer of services has changed the health care environment toward a more ____________________,sales-oriented approach to health care service delivery.
Earned Media
Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, social media buzz, or editorial content.
Public Relations
The professional maintenance of a favorable public image by a company, organization, or individual.
Paid Media
Advertising or promotional content that is paid for by an organization, including traditional and digital media formats.
Strategic Communication Process
A deliberate series of actions or steps designed to achieve a communication goal effectively.
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