Examlex
The ____ effect is the tendency to infer specific characteristics of a person or organization from our overall impressions or feelings about that person or organization.
Corporate Vertical Marketing
A marketing strategy that focuses on creating tailor-made products or services for specific industry verticals or specialized markets.
Wholesaler-sponsored
Pertains to promotional activities or programs initiated by wholesalers to boost the demand for certain products among retailers.
Franchise System
A method of distributing products or services involving a franchisor, who establishes the brand's trademark or business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.
Channel Conflict
A situation where there is discord or competition among channel partners such as manufacturers, wholesalers, and retailers, often due to overlapping territories or conflicting interests.
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