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The ____ Effect Is the Tendency to Infer Specific Characteristics

question 5

Multiple Choice

The ____ effect is the tendency to infer specific characteristics of a person or organization from our overall impressions or feelings about that person or organization.


Definitions:

Corporate Vertical Marketing

A marketing strategy that focuses on creating tailor-made products or services for specific industry verticals or specialized markets.

Wholesaler-sponsored

Pertains to promotional activities or programs initiated by wholesalers to boost the demand for certain products among retailers.

Franchise System

A method of distributing products or services involving a franchisor, who establishes the brand's trademark or business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.

Channel Conflict

A situation where there is discord or competition among channel partners such as manufacturers, wholesalers, and retailers, often due to overlapping territories or conflicting interests.

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