GenEx Group Manufactures a Variety of Products for Different Markets

question 72

Multiple Choice

GenEx Group manufactures a variety of products for different markets.One of its SBUs,GenEx Textiles,is one of its leading revenue generators.GenEx Textiles is the leading player in the market for textiles.However,the parent company has realized that growth prospects in the textile industry is limited.The company has already exploited the market to the fullest and sustained growth in the future is unlikely.In fact,a substantial amount of the revenue generated from this textile business is used to fund other SBUs of the parent company.GenEx Textiles is an example of a ________ for the GenEx Group.

• A)star
• B)dog
• C)cash cow
• D)question mark
• E)cost-leader

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Definitions:

Science Goal

The objective or aim of a scientific endeavor, intended to advance knowledge or solve a specific problem.

Extraneous Variable

Denotes any variable other than the independent variable that might cause unwanted changes in the outcome of an experiment.

Independent Variable

The variable that is manipulated or changed in an experiment to test its effects on the dependent variable.

Dependent Variable

In an experiment, the variable that is measured or tested and is expected to change as a result of manipulations to the independent variable.