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Pasta Central,a fast-food chain,has realized that if it wants to beat its leading competitor and improve market share,it must improve its productivity.Which one of the following strategies is most likely to help Pasta Central to achieve this objective?
Franchising
A method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the gross sales or profits.
Demographic Profile
A statistical representation of the characteristics of a population, including age, gender, income, and education.
Target Customers
Target customers are specific groups of people or organizations a business aims to reach with its products or services, identified by certain demographics, interests, or needs.
Personality Variables
Characteristics or traits that vary among individuals, influencing behavior and outcomes.
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