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________ strategy is generally applied to cash cows or stars that are beginning to lose market share.
Coupon Rate
The interest rate stated on a bond at the issuance time, which the issuer promises to pay to the bondholder on the face value of the bond.
Coupon Yield
The per annum rate of interest a bond delivers, depicted as a proportion of its par value.
Yield to Maturity
The complete earnings projected from a bond assuming it is retained up to its expiration date.
Yield to Maturity
The total return anticipated on a bond if it is held until it matures, incorporating all coupon payments and the face value received at maturity.
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