The Forrester Group of Companies Has Many Products,including a Fertilizer

question 53

Multiple Choice

The Forrester Group of companies has many products,including a fertilizer manufacturing unit.While this unit has never been a source of high revenues in the past,the SBU has increasingly become an area of concern.For the last few years,this SBU has not generated enough business for the Forrester Group and the parent company does not see things changing in the future without substantial investment.In a market with low growth potential,its already low market share has declined further.Which one of the following strategies is the Forrester Group likely to choose for this SBU?

• A)stability
• B)focus
• C)retrenchment
• D)growth
• E)divestiture

---

Definitions:

Positive Psychology

A research movement that emphasizes factors that make people psychologically healthy, happy, or able to cope well with their life circumstances.

Physical Health

The condition of a person's body, including the absence of disease or injury, and the state of physical fitness and well-being.

Self-Concept

An individual's perception of their own abilities, weaknesses, attitudes, and values; the mental image one has of oneself.

Self-Actualizing

This term describes the process of realizing and fulfilling one's own potential and capabilities, often considered the highest level of psychological development in Maslow's hierarchy of needs.