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What Is a SWOT Analysis and What Benefit Does Conducting

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What is a SWOT analysis and what benefit does conducting this analysis offer to managers?


Definitions:

Information Overload

A state where an individual or system is overwhelmed by the quantity of information they receive, making it difficult to process or make decisions.

Susceptible

Likely to be influenced or harmed by a particular condition or phenomenon due to certain characteristics or vulnerabilities.

Marketing

The strategic business process of creating, promoting, and selling products or services, including market research and advertising.

Nonverbal Communication

Nonverbal communication involves the transmission of messages or information through facial expressions, body language, gestures, eye contact, and other non-linguistic means.

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