An Organization That Is Based Primarily in a Single Country

question 83

Multiple Choice

An organization that is based primarily in a single country but has continuing,meaningful transactions with suppliers or customers in another country is known as a(n) ________ organization.

• A)international
• B)domestic
• C)multinational
• D)transnational
• E)global organization

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Definitions:

Repositioning

The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.

Brand's Position

involves the unique place a brand occupies in the minds of consumers, distinguishing it from competitors in terms of attributes, benefits, or values.

Re-launching

The act of reintroducing a product, service, or brand to the market with significant updates or changes to its presentation, formulation, or positioning.