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Before taking a corrective action,managers need to make sure they have properly established the correct ________.
Brand Team
A group of individuals within a company responsible for building and maintaining the brand identity, strategy, and execution.
Local Champions
Businesses or individuals that dominate a local market or niche, often due to their deep understanding and adaptation to local needs.
Brand Research
The process of gathering, analyzing, and interpreting information about a brand's position in the marketplace, its target audience, and its competition.
Loyalist Users
Consumers who demonstrate unwavering support and repeated purchase behaviour towards a specific brand or product.
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