Information for Operational Control Decisions Does Not Need to Be

question 18

True/False

Information for operational control decisions does not need to be completely accurate because such decisions tend to be characterized by subjectivity and focus on areas that are difficult to measure.

---

Definitions:

Demographic Segmentation

The process of dividing a market into segments based on demographic factors such as age, gender, income, education, or ethnic background to tailor marketing strategies.

Behavioral Segmentation

A segmentation method that divides customers into groups based on how they use the product or service. Some common behavioral measures include occasion and loyalty.

Geographic Segmentation

A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.

Benefits Segmentation

A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.