In Which One of the Following Examples Is the Use

question 58

Multiple Choice

In which one of the following examples is the use of organizational language as a cultural artifact most evident?

• A)Lee Iacocca's efforts to save Chrysler Corporation from bankruptcy
• B)Henry Ford's famous line: "Any customer can have a car painted any color that he wants so long as it is black."
• C)Prudential Life Insurance Company's use of the Rock of Gibraltar as a symbol of the company's dependability,strength,and unchanging commitment to customers
• D)Allstate's slogan "You're in good hands with Allstate"
• E)Mary Kay Cosmetics' annual sales celebrations for employees

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Definitions:

Brand's Website

The official online platform operated by a brand to provide information, showcase products or services, and engage with its target audience.

Click Through

The action of clicking on an online advertisement or link to the advertiser's website or another designated website.

Engagement

The level of interaction and involvement a user has with a brand’s content across various platforms, often seen as indicative of the content’s impact or success.

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