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What Is the Importance of Lateral Communication in an Organization

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What is the importance of lateral communication in an organization?

Realize the impact of cultural and social discrimination on intelligence test scores.
Grasp the concept of environmental influences on generational changes in IQ scores.
Understand the concept and application of divergent thinking in generating new ideas.
Recognize the role of insight in the creative process and how it involves convergent thinking.

Definitions:

Heterosexual Attraction

A romantic or sexual interest that a person of one gender has towards a person of the opposite gender.

Drive-Reduction Theory

A theory of motivation proposing that the presence of a need creates a drive, motivating behavior that will reduce that drive.

Motivation

The psychological processes that arouse, direct, and maintain goal-directed behaviors.

Roller Coaster

A ride at an amusement park, consisting of a track with tight turns, steep slopes, and sometimes loops, which cars ride along at high speeds.

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